Jonathan Pressman

Selected Clips

I’ve worked with some of the top names in real estate, finance and insurance, using writing to simplify complex topics for real audiences.

Caution! 3 ways your buyer’s love letter could violate Fair Housing

Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right
 

Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid

In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done.

Second-home buyer’s remorse: 6 tips for prevention

Keeping clients fully informed and helping them to think ahead about the logistics and financial implications can create more positive feelings and better outcomes, Jonathan Pressman writes

How Much Down Payment You Really Need for a House

For many prospective home buyers, coming up with a down payment can be the obstacle standing between them and buying a house.  

Is a Home Equity Loan a Good Idea?

Home equity loans are one of the most popular ways to borrow money against the equity you’ve built in your home. While home equity loans can be an excellent resource in certain situations, they do come with some risks for homeowners.

11 Common Types of Home Loans for Buyers and Owners

Like snowflakes, no two home buyers are alike. And there are different types of mortgage loans to accommodate different types of buyers and home refinances.

10 Questions Tenants Should Always Ask Before Moving In

When tenants are looking for a new home, it is not always as simple as signing a lease, paying a deposit and scheduling movers. During their search for a rental, renters should prioritize the lease and the landlord, in addition to the home’s actual features.

9 Reasons Renters Insurance Is a Necessity

Homeowners insurance won’t cover a renter’s belongings in the event of a fire, burglary or robbery, flood, or any other personal liability. Unfortunately, renters too often find this out after the fact. In fact, in a past report from the Insurance Information Institute, only 36% of renters had renters insurance.

Need writing like this for your company?